Facebook Advertising Strategy: How does investing money in Facebook Ads pay back?


The success and the return of investment rates of your Facebook Advertising campaigns depend on several factors, taken into account by the AI algorithm of the most prominent social network.

Today we are going to dig deeper and discuss the essential factors that predetermine the achievements of every Facebook Ads campaign, as well as the elements that a thoughtful marketing specialist should inevitably incorporate in their strategy. 

How does the algorithm of Facebook pay your money back?


Put shortly, the more significant the amount you spend on advertising, the higher your priority as a buyer, according to the AI algorithm of Facebook. This means that as you bid more, Facebook will increasingly try to provide you access to the most certain buyers, based on their prior activity and online behavior.

Low advertising costs, on the other hand, encourage Facebook to experiment with your audiences. When your estimated reach represents just a tiny percentage of your potential audience, the outcome of the campaign may become highly unpredictable. The reason for that is quite simple - the less you pay, the fewer details about who you want to talk to Facebook understands.

What are the crucial elements of a good Facebook Ad?


Of course, many other factors play critical roles in a prosperous ad, apart from the budget itself. Facebook decides to display creatives based on a lot of determinants - we could try to systematize as:

  • Engagement rates. When you get 10,000 comments or ten clicks, the social proof will drive down your conversion costs. Nice, hm? Engagement rates are directly dependent on the outlook and the copy of your ad, so don't underestimate these elements.


  • Customer feedback. The latest addition to the Facebook algorithm employs a user survey that forms a "rating" for your business page. The higher the rating - the lower your costs per reach. Lowest-rated business pages pay more or get a total ban on paid advertising. 


  • Facebook cares about quality. Bad comments, hate, and scam are going to worsen your outcomes, while positive words are sooner or later going to be rewarded.

  • Video ads are increasingly successful. According to a recent marketing survey, more than 54% of the users want to receive more video content from a brand or a business they support. Video ads currently make up around 67% of Facebook ads in general. And you know which is the most considerable part about them? They are only being displayed to users in wi-fi mode since they are more likely to watch and engage with them.

Are you intrigued yet? Stay tuned to learn more about polishing your Ad strategy in accordance with the proven marketing know-how of our practice.  

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