What are a sales funnel, why is it essential to have one, and how are its functions enhanced by proper implementation of a custom CRM system? Learn the basics of organizing and personalizing your customer journey from creating a demand for providing a supply.
What are a sales funnel, and why is it important to plan one?
Not very long ago, we spoke about the Theory of reasoned Action (ToRA) and its relations to the successful marketing campaign. Generally, this cognitive theory suggests that taking a specific action is preceded by feeling an urge, an intent to do something. And this intent, on the other hand, arises from feeling a pressing need or a desire to obtain a particular result.
The thoughtfully designed customer “journey” from a desire to purchase is conducted by planning your own type of sales funnel. Think of it as being able to “direct” your target customers - develop their passions, provide useful information and added value, inspire the formulation of their needs, and ultimately - satisfy them.
It all sounds terrific until you happen to have tens or hundreds of target groups that need to be addressed individually. That's when a custom CRM comes to save the day.
How does using a CRM system enhance your marketing performance?
CRM (Customer Relationship Management) is special software that gathers, segments, and analyzes data about the company’s interaction with current and potential customers.
Implementing a CRS system into the process or organizing and advancing your sales funnel has an enormous potential to improve your returns, especially if you can afford a tailored CRS, built to harmonize with the specifics of your enterprise. How exactly would a software of this kind improve your marketing campaigns and rocket your ROI? Here is a short list to tickle your inspiration:
CRM will make it easier to group your customers under specific criteria and then personalize your content to address them.
CRM will help you track your progress and analyze how your messages triggered (or not?) your audiences.
CRM will let you define brand new profitable groups to target, different services to implement, and upsell strategies to consider.
Put shortly; a custom CRM system is a tool of great value when it comes to refining your marketing strategy. It will reveal data and statistics that are right before your eyes - data and statistics that are just waiting to be furtherly explored and intelligently taken advantage of.