- Marketing Edition -
In our new world with emerging technology; the responsibility to the role of an CMO is increasingly more and more critical, global businesses need to change the way they organize and create comprehensive marketing campaigns.
Vesper Digital is transforming the concept of sprint to marketing edition. It enables to develop and execute a marketing campaign that will support achievement of a particular marketing goal within 5–10 days of work. Each day has a specific goal assigned to it as well as a process and effects that it should end with. Results of a sprint usually exceed effects of marketing activities lasting several months.
Everything happens thanks to focusing on 1 goal, 1 key formula used in a select marketing channel, 1 target group, on a team that executes only 1 project within 1 week. The choice here is key — a decision where your focus enables to draw attention of the entire team for executing a particular goal and its successful achievement.
Each day has a specific goal and results assigned to it that should be achieved. Its detailed course highly depends on the goal and form of campaign (the process of preparing and executing a newsletter campaign with a sales goal will look different than a viral campaign in Social Media), nevertheless the general assumptions will remain unchanged
YOU CAN'T AFFORD IT
Your business can't afford not to do Marketing Sprints anymore. As the digital world evolve, old solutions and staying on the edge will kill your business. Literally.
Working together in a sprint, you can shortcut the endless-debate cycle and compress months of time into a single week. Instead of waiting to launch a minimal product to understand if an idea is any good, you’ll get clear data from a realistic prototype.
The sprint gives you a superpower: You can fast-forward into the future to see your finished product and customer reactions, before making any expensive commitments.
Last Minute pep-talk
Before we can actually perform a sprint, you really need to gather a team, resources to study every detail and to start scheduling your teams time. Once you decide to go through with the Marketing Sprint; you and your team have to be 100% committed. Are you ready to start planning a Marketing Sprint?