Digital Target Audience
Paid Social Media Advertising is the most cost effective way to promote your business. Each platform uses the Pay-Per-Click (PPC) model. Which means you only pay if the user takes the action you want. Unlike traditional advertising this lets you engage with a niche market at a discount.
Two out of three factors has directly to do with your customer understanding. surprisingly, most of the Digital Advertisers out there, about 76% of them fail to use behavioral data for Digital Advertising for instance. What does this tell us in general? That most of the Digital Advertisers don't know their Digital Target Audience good enough.
However, if you have experience with the platforms; you know there are more to it. There are three factors that determine the performance of your ad.
The quality of the Ad
Relevance of your landing-page
The Digital Target Audience represent your best buyers. These people bring the most revenue and passion for what you do. Without a Digital Target Audience you're like Iron Man without his A.I. assistant J.A.R.V.I.S. - you're blind. As you might understand by now, a Digital Target Audience profile will change your whole Ad Campaign. Digital Target Audience simply just makes sense.