Paid Social Media Advertising is the most cost effective way to promote your business. Each platform uses the Pay-Per-Click (PPC) model. Which means you only pay if the user takes the action you want. Unlike traditional advertising this lets you engage with a niche market at a discount.
However, if you have experience with the platforms; you know there are more to it. There are three factors that determine the performance of your ad. Those are The quality of the Ad, Budget and Relevance of your landing-page
At some point, everybody needs an audit to either confirm or get corrected if they are on the right path. Schedule a 20 minute Free Consultancy where we audit your Ad-campaign and share some strategies you could implement in your ad campaigns.
Two out of three factors has directly to do with your customer understanding. surprisingly, most of the Digital Advertisers out there, about 76% of them fail to use behavioral data for Digital Advertising for instance. What does this tell us in general? That most of the Digital Advertisers don't know their Digital Target Audience good enough.
The Digital Target Audience represent your best buyers. These people bring the most revenue and passion for what you do. Without a Digital Target Audience you're like Iron Man without his A.I. assistant J.A.R.V.I.S. - you're blind. As you might understand by now, a Digital Target Audience profile will change your whole Ad Campaign. Digital Target Audience simply just makes sense.
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Most companies prefer to do marketing their own style and that is perfectly acceptable. Though, the proven professionals that have been in the game long enough - know when to seek out other professionals to get the job done. Whether it's a long term or short term project, we can help you out by offering weekly consultant calls, or more if you prefer. We will help you to structure your campaigns, visuals, goals and optimize your ads. See our Subscription Plans.
Have you ever thought about advertising as a process, similar to preparing a fine meal? Most probably not. But now that you think about it, it starts making sense, doesn’t it?
Finding a unique recipe, picking the perfect ingredients, and mixing them properly is often a process that requires time, experience, and expertise because the final result may vary - from a burnt soup to decent dinner or a culinary masterpiece.
So, how are advertising and cooking alike? They both go through a set of essential phases, such as:
Thinking about your customers
Your clients are the people that will consume your "meal." Keep their preferences in mind: What are they hungry for? What is the price they are willing to pay? Because advertising for a micro startup and advertising for a global brand is just like cooking in a cozy local tavern vs. cooking in a Michelin star restaurant.
Finding the perfect recipe
Are you going to look in the cookbook, or are you going to experiment a bit? In both cooking and marketing, this is a decision that depends on your previous background and your natural talent in the field.
Picking high-quality ingredients
Even the best recipe can fail epically if your ingredients are not of supreme quality. Marketers should pick their tools like chefs pick their vegetables. They should choose their creative elements like chefs choose their spices. They should measure their budgets like chefs scale their ingredients.
Sampling your dish
Even the best can take a wrong step every now and then. Too much salt? A slight targeting misuse? It will all be better next time until you keep on sampling and trying to recognize your drawbacks.
When it comes to marketing and advertising, sampling is called “monitoring and optimization.” Don’t merely produce your campaigns and leave them hanging out there - keep an eye on them and react accordingly if you notice that something’s wrong.
Making a memorable presentation
Cooks plate their exquisite dishes the same way in which marketers deliver their thorough reports. That is the essence of what you’ve done - make sure to make it plain, clear, and understandable for your clients. Plate your work and deliver it to the customer - because everyone values transparency and a bright outlook.
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